There is an old SEO joke that the best place to hide a dead body is on page two of Google. It works because most people rarely venture beyond the first page. Whatever dominates those results shapes public perception, while anything pushed lower becomes practically invisible.
For years, the search results for my name “Mohd Elfie Nieshaem Juferi” did not truly represent yours truly. Negative material published by several obtuse individuals and pockets of unsufferable assholes (due to my work as a Muslim apologist) occupied valuable positions that should have contained credible information about my professional work, publications and achievements. Search engines did not endorse their claims, but visibility gave those claims an influence they did not deserve.
I approached the problem as an online reputation management (ORM) campaign. Instead of arguing endlessly with every hostile publisher, I built a network of legitimate digital assets around my full name. My websites, biographical archive, articles, author profiles, publication records and institutional references gave search engines stronger and more relevant material to rank.
That is what has happened with the keyword Mohd Elfie Nieshaem Juferi. The visible search landscape now centres on my professional career, writing, books, poetry, research and documented biography. The hostile material that once interfered with that representation no longer occupies the prominent space it once enjoyed. The same strategy can help individuals and businesses overcome search results distorted by hostile, outdated or misleading content. A damaged SERP does not have to remain that way when an experienced SEO specialist applies the right strategy.
It has not necessarily disappeared. It has simply been moved to where few people will find it.
So, how do you hide a dead body? On page two of Google.
And how do you place malicious search results beside it? Through sustained SEO, entity building and a disciplined online reputation management strategy.